FoodHero Unveils Refreshed Brand Identity

FoodHero Unveils Refreshed Brand Identity

MONTREAL, March 4th - FoodHero, the Montreal-based leader in the fight against food waste and Quebec's #1 anti-food waste application, proudly introduces a strategic brand refresh designed to invigorate the company's visual identity and amplify its resonance with a broader audience.

"We recognize the power of our brand in propelling our mission forward," says Matthew Bienz, Marketing at FoodHero. "We have a diverse user base, so we needed a visual identity that resonated with a broader audience. FoodHero's unique model creates a win-win-win scenario, and our refreshed look reflects our ongoing evolution to connect with an even larger community."

FoodHero's marketing team and designer Meily Côté (formerly Sid Lee) carefully coordinated the refreshed brand identity. While the core logo is unchanged, the company updated its primary colours, introducing bold fonts and secondary colours to highlight offers. Several additional secondary graphic elements have been created that'll add impact to campaigns.


FoodHero is an innovative app launched in 2019 that connects merchants and consumers to sell surplus food that's perfectly fresh and would otherwise end up in landfill. FoodHero's solution counters food waste while offering discounts ranging from 30% to 60% on a wide range of foods to consumers.

Press inquiries:

Design: Meily Côté

Web : Bergamote, Marc-Antoine Gagnon

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